Our Story

Built by people who love great service

ServiceLovers was born from a simple belief: that every customer interaction is an opportunity, and every employee deserves to know the impact they make. We built the platform we always wished existed.

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Our Mission

Make service excellence measurable for everyone

We believe service-oriented businesses β€” from local restaurants to national retail chains β€” deserve access to the same quality of customer intelligence that enterprise software costs a fortune to provide.

ServiceLovers makes it easy, affordable, and actionable. No hardware. No complex setup. Just real feedback from real customers, in real time, that your whole team can act on.

Our platform empowers employees with personal recognition, equips managers with insight, and gives business leaders the data they need to drive continuous improvement at every level.

Our Values

The principles that guide us

01
Human First
Every data point represents a human interaction. We design every feature to honour both the customer who gave feedback and the employee who earned it.
02
Radical Transparency
Feedback only creates value when it's honest and shared openly. We build tools that encourage transparent communication at every level of an organisation.
03
Actionability Over Volume
We don't just help you collect data β€” we help you know what to do with it. Every insight we surface comes with clear direction for improvement.
04
Privacy by Design
GDPR compliance is not an afterthought β€” it's built into the foundation of everything we do. Trust is our most valuable feature.
Our Team

The people behind ServiceLovers

CB
Christian Brauner
Founder & CEO
Christian founded ServiceLovers with a vision to make customer feedback genuinely useful for frontline employees β€” not just management dashboards.
AS
Anna SΓΈrensen
Head of Product
Anna shapes the platform experience, obsessing over usability so that collecting and acting on feedback feels effortless for every user.
MH
Marcus Hansen
Head of Engineering
Marcus leads a team building reliable, scalable infrastructure that processes millions of feedback responses with real-time accuracy.
LP
Lena Pedersen
Customer Success
Lena ensures every client gets maximum value from ServiceLovers β€” from onboarding through to long-term growth and continuous optimisation.
Our Journey

From idea to industry platform

20
2020
The Founding
Christian Brauner launches ServiceLovers with the conviction that frontline employees deserve real feedback, not just manager reviews.
21
2021
First Enterprise Client
Babysam signs on as our first major retail partner. Over three years, employee retention and sales improve measurably.
22
2022
Sunset Boulevard Success
Implementation across 44 restaurants leads to a 30% revenue increase β€” one of ServiceLovers' most celebrated case studies.
23
2023
XLA & IT Service Expansion
ServiceLovers expands beyond retail into IT service management with the launch of our Experience Level Agreement (XLA) module.
24
2024
AI-Driven Insights
We launch AI-powered guidance, automatically surfacing personalised recommendations for each business based on their feedback patterns.
Now
2025–2026
Growing Across Europe
ServiceLovers now powers customer feedback for businesses across Scandinavia and Northern Europe, with continued international expansion planned.
Contact Us

We'd love to hear from you

Whether you have a question, want to see a demo, or are ready to start β€” get in touch.

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General Support

For product questions, technical help, and account support.

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Sales

Ready to see ServiceLovers in action? Book a personalised demo with our team.

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Office

Visit us at our headquarters in the heart of Frederiksberg, Copenhagen.

Vodroffsvej 61, 1.
1900 Frederiksberg C
Denmark
Join Us

Ready to become a ServiceLovers success story?

Join Denmark's most service-oriented companies and start transforming your customer experience today.

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